Interview with the WTO Director-General

A few days ago, I spoke to the Director General of the WTO, Roberto Azevedo, on Africa and trade. Here's the transcript of that conversation (a version was published in the East African in the May 24-30 edition at www.theeastafrican.co.ke/news/Africa-global-market-approach-will-see-it-become-trade-frontier/-/2558/2325640/-/luahwxz/-/index.html; and a snippet can be found at http://www.youtube.com/watch?v=-iaCrKdx10M).

Looking at the global trading environment, there is a lot of talk about multilateral and bilateral arrangements; either in the process of being discussed or at times to the point of completion. These include the Trans- Pacific Partnership and the EU-ACP talks. Where does that leave the global trading system, and specifically the WTO?

It’s funny because some of that discussion has been framed in a way that puts the two kinds of initiatives – the bilateral and multilateral; or plurilateral as we call it sometimes – as being in opposition to each other when in fact they are not. They are complementary to each other. There are things you can negotiate faster and deeper in a bilateral context in those agreements that are more limited and have fewer people around the table. There are other areas where you can only negotiate in the multilateral system, for example trade facilitation. If you introduce a measure, or if you have a system to guide operations at a border, this does not only apply to bilateral trade – it applies to everybody else. So that kind of thing makes sense to be negotiated multilaterally. Agricultural subsidies are another one. People can only negotiate ‘disarmament’ on agricultural subsidisation at the multilateral level, it’s not going to happen bilaterally. So these are different things. And from the beginning, from 1947 when the multilateral trading system was created with GATT (the General Agreement on Tariffs and Trade), we had provisions in the agreement which allowed for these bilateral, regional agreements. So it’s something that has been going on forever.

Could it supersede a WTO framework? When you have the biggest trading countries such as the united states and the large Asian countries discussing among themselves, could they come to an understanding that it’s easier to work in that fashion than having to go through the WTO system?

Not really. ‘Supersede’ would be a reach. But it may make progress where the multilateral system is not going fast enough. but there are two limitations there. The first one as I said is one of coverage – you just can’t cover enough issues that can be covered multilaterally, so these limited agreements have limitations in substance. The other limitation is that the big, most developing and dynamic areas in the world today are in the developing countries. The emerging economies including Africa. These are countries that are growing really fast. They are not part of these agreements. So by negotiating bilaterally and regionally, you would be leaving out a big source of trade growth which is in the developing world.

If I was to be specific to Africa, there is this very urgent push to conclude the EU-ACP trading framework. The pressure is such that African countries are speaking directly to European countries in trying to conclude it. Is that going through the WTO?

It’s very different what you do bilaterally and what you do multilaterally. These agreements that the European Union has been negotiating with Africa, they tend to focus on market access, for example. Some of it is exclusively, or mostly, on the access of goods and services to the European market, and vice versa. In the multilateral trading system, you have a much bigger approach. It’s not just about market access – you’re negotiating about rules, standards and procedures. All of that is much bigger. I think that at the end of the day, these negotiations that the EU is holding with African countries will end up in the WTO. This is because in many areas, for example agriculture, you may negotiate a quota or a tariff. You then begin to negotiate under this quota or tariff, but if the importing country is imposing sanitary measures, or standards which are difficult to observe, but which effectively prohibit entry of the exports into this market, then you have a situation that is unfair, because you promise with one hand and you take with the other. At the end of the day, the multilateral trading system helps to ensure that even those benefits you negotiate bilaterally will be realised by rules that are negotiated multilaterally.

That’s an excellent point that leads to my next question. There are market access questions. There are also non-tariff barriers questions. In East Africa for instance, there are road transport corridors with their police and customs checks. Other regions and other parts of the world have different types of non-tariff barriers. What is the WTO doing to take these down, or at least to reduce their impact on global trade?

Well, for one, the WTO offers standards, and a basis for a conversation. So at the multilateral level at the WTO you have rules which discipline all these things. There are basic rules – not very specific or detailed – but they give you the ground rules. These by themselves are a very important benchmark for a bilateral discussion when you see those kind of problems arising. Another interesting thing that can be achieved multilaterally is the forum for conversations, because many of these problems are not solvable by just bilateral conversations. Sometimes you need to take it to the multilateral level, bring it to a committee, have a discussion with other members participating. There is a lot of peer pressure in this exercise, which is very effective when it is done properly. So the WTO is not about litigation – some people say ‘I am going to take this before the WTO!’ That’s litigation. You can start with consultations – bilateral consultations under the aegis of the WTO. Or you can start by bringing an issue to a committee, or one of the subsidiary bodies of the WTO and expose the situation, and have the other side respond to your complaints. Others will participate in the conversation and say: ‘Is that what you’re doing? That’s not really the way it should be. Are you sure you’re complying with the disciplines and things like that?’ those kinds of conversations in Geneva also help to put pressure domestically.

When you look at global trade, it’s not just about the rules, and the structures. Sometimes it is just a cyclical thing. When you have a downturn, and some parts of the world growing faster than others, then global trade becomes affected. How do you deal with these issues?

We had that very recently because of the 2008 crisis. After that moment, global trade contracted significantly. It was not in the same proportion as after the 1929/30 crisis, but it did contract significantly. And subsequently it picked up again, and it’s still recovering. The funny thing about why the contraction was not so drastic and deep was precisely because the rules exist. So there are today fewer tools that you can use to restrict trade and imports because everybody else in the WTO would complain that you’re violating an obligation and a treaty agreement. That is a very important tool, because if you do something that violates WTO disciplines; if it is something significant, and in these situations of crisis these things are significant for both the importing and the exporting side, the tendency is to have a very strong reaction which leads to dispute settlement. And at the end of the day, this can lead to even retaliation – authorised retaliation – by the WTO. So there is a degree of self-constraint before anybody begins to engage in protective measures. So the mere existence of the system helps.

Has the world learnt? I get the comparison between the 1930s and the recent crisis, but is it that the world has learnt the dangers of autarky, or is it peer pressure. Because human nature does not change that quickly.

No, but today I don’t think that anybody believes that closing the market is the solution for any crisis. This is especially because in many markets, especially the most sophisticated, the industry needs imports to survive. They need intermediary imports that go into the production chain and products which are subsequently exported.  So imports and exports are part of the day-to-day lives of business, and they need both. So it’s not about meeting a crisis with protectionism and that will do the trick. The other one is monitoring, which is very important. That is what we do at the WTO. Every six months, we put out a report on the restrictive measures that were put out by members. Every member will see, under its name, the list of restrictive measures that it put in place since 2008. Everybody else in the WTO sees that, and everybody else asks questions – why is that in place? What are the effects of this? When are you taking that out? This exercise is very powerful.

Finally, what can Africa do to increase its share of global trade? It’s always between 1 and 3%. For a continent of this size and dynamism, how do we do it?


It is not going to be overnight, that’s for sure. But I have been travelling, particularly after the ministerial conference in Bali, to many big markets to see what their appetite is for increasing the negotiation – to move them forward. And often, I get the question: where is the future? The private sector wants to know where it will put its money, where to make investments, where do you see opportunities. My unequivocal, very quick answer is Africa. I have no doubt that Africa is the next frontier for trade. It has been developing and doing its homework. It has been opening up, and is blossoming  because it is opening up. It is not following a closed market approach – it is looking at a global approach. It is looking at the world and asking where Africa fits into the world. And progress is going to come out of that – I have absolutely no doubt about that. Each country in Africa is different, and each will have to figure out its way forward. But whichever way they choose will have to be figuring out how they fit into the world and into the global patterns of production. Not trying to produce everything from A to Z, vertically and horizontally – that just doesn’t work. It’s figuring out where your competitiveness is, and how do you make the best of it in light of the environment that you have regionally, internationally; and cyclically economically.

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